The global study of digital business found that digital companies are focused on integrating digital technologies, such as social, mobile, analytics and cloud, in the service of transforming how their businesses work. Less-mature digital companies are focused on solving discrete business problems with specific digital technologies.


The ability to digitally reimagine the business focused in large part by a clear digital plan supported by managers who foster a tradition able to change and invent the novel. While these points are consistent with prior technology evolutions, what is novel to digital transformation is that risk-taking is getting a cultural norm as many digitally developed companies seek new stages of competitive advantage. Significantly, employees across all age groups want to work for trades that are deeply committed to digital advancement. Company managers need to bear this in mind to attain and retain the best talent.


Digital strategy drives digital maturity. Only 15% of respondents from companies at the early stages of what we call digital maturity — an organization where digital has transformed processes, talent engagement and business models — say that their bodies have a clear and coherent digital strategy



To a great extent, digital strategy drives digital maturity. Only 15% of respondents from companies at the early stages say that their organizations have a clear and coherent digital strategy. When developing a more advanced digital strategy, the best approach may be to turn the traditional strategy development process on its head.

A few years ago, we would not have thought some of the changes in social or analytics by checking at these technologies as they existed at the time. I would instead start by rethinking business and commerce and then work backward. New capabilities make new solutions possible, and needed solutions stimulate demand for new skills.” On average, nearly 80% of respondents say they want to work for a digitally enabled company or digital leader. A culture conducive to digital transformation is a hallmark of mature companies. These trades have a strong propensity to encourage risk-taking, foster innovation and develop collaborative work environments.

Digital strategies will need to focus the increasing unclear difference between the online and offline worlds.